Media convergance is the combination of combining of computing and information technology companies, telecommunications networks and content providers away from the publishers of newspapers and magazines.  With media convergence it is all about sharing content, communicating and computers.  Media convegence is now happening all the time as people are now realising that the internet has a wealth of information and can be used to share information quickly and economically, with the use of media convergence companies can share their content quicker and easier with the consumer.

Kodak’s convergence ripcurl is a great social media strategy and a good example of media convergence  http://www.thesocialworkplace.com/featured/1340/.

Media convergence is an extremely useful tool for companies as they are now are using social media more and more up to the point where employers are going on such sites to gather background information about hopefull applicants.

In a nut shell media convergence is basically the combination of technology so that all information is in one place and easy to access.

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